Lucky Brand was founded in 1990 with a spirit of reinvention. The brand has remained rooted in its essence of eclectic Americana and self expression.
Well known for its "Lucky Brand jeans", Lucky Brand knows that a great outfit, and even more importantly, great fitting jeans, can make you feel a little luckier.
Shop the site for a relaxed but put-together style that is uniquely American. Browse through quality shirts, jackets, denim jeans, and accessories for both men and women.
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